100+ Best Trending Instagram Hashtags Updated in 2021

The Purpose of Using Instagram Hashtags

Instagram Hashtags are used to group stuff together. These can either be generic hashtags that everyone uses – in which case you’re grouping your posts and photographs with others who share similar content – or they can be specific hashtags that only you use.

Many businesses, on the other hand, use specialty hashtags to generate interest and group together postings about a specific product or promotion. The majority of Instagram users are eager to increase their following. However, being followed by someone who has completely different interests than you is pointless.

By including relevant Instagram hashtags in your material, you may reach out to people who are interested in the same topics as you. And if they enjoy your posts, they’re likely to subscribe to your feed in the hopes of seeing more on the same subject.

Even if people don’t go so far as to follow you, they could enjoy the content you provide while looking for a specific hashtag. When you use hashtags, you’re essentially assisting Instagram in sorting and organizing your posts, allowing them to reach individuals who will appreciate them.

 

The 100 Most Popular Instagram Hashtags

The following are the top 100 most popular Instagram hashtags at the moment:

1. #love
2. #instagood
3. #photooftheday
4. #fashion
5. #beautiful
6. #happy
7. #cute
8. #tbt
9. #like4like
10. #followme
11. #picoftheday
12. #follow
13. #me
14. #selfie
15. #summer
16. #art
17. #instadaily
18. #friends
19. #repost
20. #nature
21. #girl
22. #fun
23. #style
24. #smile
25. #food
26. #instalike
27. #likeforlike
28. #family
29. #travel
30. #fitness
31. #euro2020
32. #tagsforlikes
33. #follow4follow
34. #nofilter
35. #life
36. #beauty
37. #amazing
38. #instamood
39. #igers
40. #instagram
41. #photo
42. #music
43. #photography
44. #makeup
45. #dog
46. #beach
47. #sunset
48. #model
49. #foodporn
50. #motivation
51. #followforfollow
52. #sky
53. #lifestyle
54. #design
55. #gym
56. #f4f
57. #toofunny
58. #cat
59. #handmade
60. #hair
61. #vscocam
62. #bestoftheday
63. #vsco
64. #funny
65. #dogsofinstagram
66. #drawing
67.  #artist
68.  #f4fl
69. #flowers
70. #baby
71.  #wedding
72. #girls
73. #instapic
74. #pretty
75. #photographer
76.  #instafood
77. #party
78. #inspiration
79. #lol
80.  #cool
81. #workout
82. #likeforfollow
83. #swag
84. #fit
85. #healthy
86. #yummy
87. #blackandwhite
88.  #foodie
89. #moda
90. #home
91. #christmas
92. #black
93.  #memes
94. #winter
95. #pink
96.  #sea
97. #landscape
98.  #blue
99. #london
100. #holiday

Best Instagram Hashtags for Likes and Follows

Despite the fact that these hashtags may not generate the most likes and follows, they are nonetheless frequently used by Instagram producers to encourage other Instagram users to engage with their posts and accounts.

1. #instadaily
2. #LikesForLikes
3. #instagram
4. #fashion
5. #me
6. #FollowMe
7. #love
8. #photography
9. #LikeForLike
10. #like
11. #followers
12. #likes
13. #LikeForLikes
14. #FollowForFollow
15. #myself
16. #f
17. #instalike
18. #comment
19. #beautiful
20. #LikeForFollow
21. #instagood
22. #l
23. #FollowBack
24. #smile
25. #PhotoOfTheDay
26. #FollowForFollowBack
27. #follow
28. #bhfyp
29. #PicOfTheDay

Best Instagram Hashtags for Pet Lovers

For those of you who have a furry companion in your life, there are hashtags for you! However, while the majority of the most popular Instagram hashtags for pets are related to dogs and cats, you can pretty much post the sort of pet you have followed by the word “OfInstagram” (as in “#GoldfishOfInstagram”) and you’ll find your folks.

1. #CatLover
2. #of
3. #DogLovers
4. #cute
5. #cats
6. #dogstagram
7. #puppy
8. #catstagram
9. #dogs
10. #animal
11. #animals
12. #DogLife
13. #cachorro
14. #instagram
15. #DogOfTheDay
16. #love
17. #pets
18. #petstagram
19. #PetLovers
20. #DogsOfInstagram
21. #dog
22. #doglover
23. #instagood
24. #instapet
25. #PetsOfInstagram
26. #CatsOfInstagram
27. #pet
28. #cat
29. #instadog

Best Instagram Hashtags for Travel Lovers

Travel influencers (or those who simply enjoy travel) will find a variety of popular Instagram hashtags to use to help them get their work seen. Have you been bitten by the travel bug? A quick scan through these hashtags will only exacerbate the situation.

1. #TravelPhotography
2. #PicOfTheDay
3. #NaturePhotography
4. #TravelBlogger
5. #beautiful
6. #landscape
7. #adventure
8. #explore
9. #instatravel
10. #photo
11. #trip
12. #summer
13. #travelgram
14. #photography
15. #art
16. #travel
17. #wanderlust
18. #nature
19. #instagood
20. #PhotoOfTheDay

Best Instagram Hashtags for the Fashion Industry

Fashion influencers, be on the lookout! Take advantage of the most popular Instagram hashtags to participate in conversations that will get you recognised on the social networking site.

1. #bhfyp
2. #smile
3. #OutfitOfTheDay
4. #FashionPhotography
5. #FollowBack
6. #ootd
7. #FashionBlogger
8. #WhatIWore
9. #follow
10. #fashionista
11. #PhotoOfTheDay
12. #StyleInspo
13. #instastyle
14. #love
15. #CurrentlyWearing
16. #FashionBlog
17. #ShoppingAddict
18. #LookGoodFeelGood
19. #FashionAddict
20. #FashionStyle
21. #BeautyDoesntHaveToBePain
22. #style
23. #fashion
24. #FollowForFollowBack
25. #fashionable
26. #l
27. #PicOfTheDay
28. #fashiongram

Best Instagram Hashtags for Fitness Influencers

Do you consider yourself a fitness influencer? To reach the proper people, use the most popular fitness-related hashtags on social media.

1. #exercise
2. #bodybuilding
3. #life
4. #gymlife
5. #motivation
6. #healthy
7. #lifestyle
8. #health
9. #gym
10. #sport
11. #training
12. #workout
13. #HealthyLifestyle
14. #muscle
15. #fit
16. #CrossFit
17. #fitness
18. #FitFam
19. #goals
20. #PersonalTrainer
21. #FitnessMotivation

Best Instagram Hashtags for Running a Contest or Giveaway

1. #giveaway
2. #sweepstakes
3. #WinItWednesday
4. #freebie
5. #ContestAlert
6. #ContestEntry
7. #instacontest
8. #instagiveaway
9. #WinIt
10. #contest
11. #GiveawayAlert
12. #giveaway

Best Instagram Hashtags for Your Reels

In order to build Reels on Instagram (which you should), keep track of the most popular Instagram hashtags for Reels, which are listed below.

1. #ReelsInstagram
2. #VideoOfTheDay
3. #ReelsIndia
4. #ReelSteady
5. #disney
6. #ForYouPage
7. #InstagramReels
8. #bhfyp
9. #instareels
10. #reelsinsta
11. #fyp
12. #ReelsOfInstagram
13. #TikTokIndia
14. #HolaReels
15. #reels
16. #ReelsBrasil
17. #k
18. #ReelsVideo
19. #instareel
20. #music

Best Instagram Hashtags for Foodies

These Instagram hashtags will be of particular interest to food influencers and food enthusiasts.

1. #instafood
2. #FoodBlogger
3. #lunch
4. #PicOfTheDay
5. #instadaily
6. #FoodPhotography
7. #PhotoOfTheDay
8. #food
9. #healthy
10. #foodie
11. #FoodLover
12. #bhfyp
13. #instagood
14. #tasty
15. #delicious
16. #foodstagram
17. #homemade
18. #cooking
19. #FoodPorn
20. #love
21. #foodgasm
22. #foodies
23. #HealthyFood
24. #dinner
25. #yummy
26. #restaurant

How to Find the Best Instagram Hashtags

If you utilise various hashtags on separate posts rather than utilising the same block of hashtags on every post, Instagram will reward you with higher engagement. You’ll need to compile a collection of hashtags or hashtag groups with modest changes and then select the most appropriate combination of hashtags for each post from your collection.

You can use the following steps to locate the appropriate hashtags to include in your Instagram content:

1. Make use of the Instagram search option.
2. Simply enter a keyword that is related to your post and select the Tags tab from the drop-down menu.
3. Instagram will then provide you with a list of hashtags to choose from.

Consider tags that are relevant to your posts and have a respectable amount of usage (about 50K) but are not so popular that your posts will get lost in the crowd. Make use of the hashtags that are commonly used by others in your specialty or sector.

Take a look at what your competitors are putting out there. Ensure that the hashtags they use are not part of a specific campaign that they are doing by inspecting their posts. Then take the non-branded ones and put them to good use.

Once you’ve compiled a comprehensive list of hashtags to pick from, here’s a quick and simple trick you can do to ensure that they’re always ready to use. To begin, separate them into groups of 8–15 hashtags that are connected to one another.

Once you’ve arranged them, you can use the text replacement tool on your smartphone to create shortcuts for each of the categories you’ve created. When in doubt, just use something like “ht1,” “ht2,” or anything similar. You may, however, choose to take any shortcut you like.

It is then simply a matter of adding the hashtags to the text that will be displayed when you write out the shortcut.

Categories of Instagram Hashtags

 

The majority of Instagram hashtags are wide and general in nature. As a result, they are valuable for every Instagram user who posts content that is connected to the hashtag. Sometimes, however, you’ll want to use hashtags that are a little more specific. In addition, hashtags that are more targeted tend to have less competition.

1. Brand Hashtags

An increasing number of firms are creating hashtags that are connected to their brand or product line. Coca-Cola, the world’s largest beverage corporation, is a great example of this. They encourage people to use the hashtag #ShareACoke to post images of themselves holding a bottle of Coca-Cola with their friends.

This is also an excellent method of obtaining user-generated content, which you can then utilize in your marketing efforts (with permission). A brief advice on using branded hashtags: instead of focusing on your brand name, focus on your slogan or a hashtag that is relevant to your value proposition. More individuals are inclined to use the #ShareACoke hashtag than they are to utilize the #CocaCola hashtag, according to research.

2. Category Hashtags

Although category hashtags can be broad, you’ll want to keep them as closely tied as possible to the subject of your post. In other words, if you’re posting a picture of yourself running a road race like the Chicago Marathon, you should avoid using the hashtag #TrailRunning and instead use categories like #running and #marathon.

These hashtags are often not associated with any particular brand and are less concentrated. We recommend that you use category hashtags that are as specific as possible in your postings.

3. Event Hashtags

As you can undoubtedly assume, event hashtags are associated with a certain event or occasion. You might, for example, hashtag #ChicagoMarathon, or even #ChicagoMarathon2021, if you were talking about the Chicago Marathon again.

Not only that, but event hashtags aren’t restricted to regular events either. They can be used to tag your work for a variety of purposes, including television series (#QueerEye), significant sporting events (#Olympics), conferences (#MozCon), and others.

4. Campaign Hashtags

In order to organize the material they create around a certain campaign, many brands employ campaign hashtags to do so. These are normally utilized on a short-term basis and will only last for the duration of the campaign. For product debuts, you’ll see a number of hashtags associated with the promotion.

Best Trending Hashtags

While the exact list of the most popular Instagram hashtags changes on a regular basis, there are some clear tendencies in terms of popularity. In terms of Instagram performance, there are a few specific areas that always perform well.

The number of popular postings that include fashion, beauty, and food is shown in the table above. Although it is not currently ranked among the top 25 at the time of writing, the hashtag #travel frequently performs exceptionally well. Because of the popularity of the #nature hashtag, it is clear that people continue to enjoy viewing beautiful scenes of nature and the environment. This makes perfect sense.

Instagram is primarily a visual platform. Those who use social media will want to post visually appealing content, which you are far more likely to be able to do with a photograph of the latest fashion or a mouthwatering dish than you will be able to do with an image of yet another phone or computer.

Some hashtags are only available during specific seasons. Despite the fact that #summer is currently the most popular hashtag, it will quickly fall out of popularity when it comes time to upload snowboarding and skiing photos the following season.

Every February, the hashtag #valentinesday rises to the top of the rankings, followed by #christmas in December. Every year, as we near the end of the calendar year, the hashtag #sale becomes increasingly popular.