HomeInternet100+ Best Trending Instagram Hashtags Updated in 2021

100+ Best Trending Instagram Hashtags Updated in 2021

Never ignore the significance of the simple Instagram hashtags, especially in today’s world. It is critical to expanding your Instagram reach and building your following.

Our research on Instagram usage by Simply Measured revealed that 88 percent of brand posts include at least one hashtag, and that posts with at least few Instagram hashtags receive an average of 12.6 percent more engagement than posts without.

As early as 1988, people were using hashtags on the internet, on a network known as IRC – Internet Relay Chat – to communicate with one another. Instagram hashtags were used for the same purpose they are used today, even in the prehistoric internet age: to categorise messages and other content.

The first known social media use of Instagram hashtags was in October 2007, when Nate Ridder of San Diego, California, used the hashtag #SanDiegoOnFire to inform people about wildfires that were raging in his hometown at the time. Ridder was attempting to inform people about the wildfires that were raging in his hometown at the time.

In 2009, Twitter became the first social media platform to formally adopt the hashtag, which meant that any tag beginning with the letter # became automatically hyperlinked. It was only a matter of time before the majority of the other social media platforms began to embrace Instagram hashtags.

In particular, Instagram has experienced an increase in hashtag usage that is likely to be the most important. Instagram, in contrast to Twitter, where most people advocate that you should not use more than two or three hashtags in a single tweet, encourages the use of a wide number of Instagram hashtags throughout a post.

The Purpose of Using Instagram Hashtags

Instagram Hashtags are used to group stuff together. These can either be generic hashtags that everyone uses – in which case you’re grouping your posts and photographs with others who share similar content – or they can be specific hashtags that only you use.

instagram hashtags

Many businesses, on the other hand, use specialty hashtags to generate interest and group together postings about a specific product or promotion. The majority of Instagram users are eager to increase their following. However, being followed by someone who has completely different interests than you is pointless.

By including relevant Instagram hashtags in your material, you may reach out to people who are interested in the same topics as you. And if they enjoy your posts, they’re likely to subscribe to your feed in the hopes of seeing more on the same subject.

Even if people don’t go so far as to follow you, they could enjoy the content you provide while looking for a specific hashtag. When you use hashtags, you’re essentially assisting Instagram in sorting and organizing your posts, allowing them to reach individuals who will appreciate them.

 

The 100 Most Popular Instagram Hashtags

The following are the top 100 most popular Instagram hashtags at the moment:

  1. #love
  2. #instagood
  3. #photooftheday
  4. #fashion
  5. #beautiful
  6. #happy
  7. #cute
  8. #tbt
  9. #like4like
  10. #followme
  11. #picoftheday
  12. #follow
  13. #me
  14. #selfie
  15. #summer
  16. #art
  17. #instadaily
  18. #friends
  19. #repost
  20. #nature
  21. #girl
  22. #fun
  23. #style
  24. #smile
  25. #food
  26. #instalike
  27. #likeforlike
  28. #family
  29. #travel
  30. #fitness
  31. #euro2020
  32. #tagsforlikes
  33. #follow4follow
  34. #nofilter
  35. #life
  36. #beauty
  37. #amazing
  38. #instamood
  39. #igers
  40. #instagram
  41. #photo
  42. #music
  43. #photography
  44. #makeup
  45. #dog
  46. #beach
  47. #sunset
  48. #model
  49. #foodporn
  50. #motivation
  51. #followforfollow
  52. #sky
  53. #lifestyle
  54. #design
  55. #gym
  56. #f4f
  57. #toofunny
  58. #cat
  59. #handmade
  60. #hair
  61. #vscocam
  62. #bestoftheday
  63. #vsco
  64. #funny
  65. #dogsofinstagram
  66. #drawing
  67.  #artist
  68.  #f4fl
  69. #flowers
  70. #baby
  71.  #wedding
  72. #girls
  73. #instapic
  74. #pretty
  75. #photographer
  76.  #instafood
  77. #party
  78. #inspiration
  79. #lol
  80.  #cool
  81. #workout
  82. #likeforfollow
  83. #swag
  84. #fit
  85. #healthy
  86. #yummy
  87. #blackandwhite
  88.  #foodie
  89. #moda
  90. #home
  91. #christmas
  92. #black
  93.  #memes
  94. #winter
  95. #pink
  96.  #sea
  97. #landscape
  98.  #blue
  99. #london
  100. #holiday

Best Instagram Hashtags for Likes and Follows

Despite the fact that these hashtags may not generate the most likes and follows, they are nonetheless frequently used by Instagram producers to encourage other Instagram users to engage with their posts and accounts.

  1. #instadaily
  2. #LikesForLikes
  3. #instagram
  4. #fashion
  5. #me
  6. #FollowMe
  7. #love
  8. #photography
  9. #LikeForLike
  10. #like
  11. #followers
  12. #likes
  13. #LikeForLikes
  14. #FollowForFollow
  15. #myself
  16. #f
  17. #instalike
  18. #comment
  19. #beautiful
  20. #LikeForFollow
  21. #instagood
  22. #l
  23. #FollowBack
  24. #smile
  25. #PhotoOfTheDay
  26. #FollowForFollowBack
  27. #follow
  28. #bhfyp
  29. #PicOfTheDay

Best Instagram Hashtags for Pet Lovers

For those of you who have a furry companion in your life, there are hashtags for you! However, while the majority of the most popular Instagram hashtags for pets are related to dogs and cats, you can pretty much post the sort of pet you have followed by the word “OfInstagram” (as in “#GoldfishOfInstagram”) and you’ll find your folks.

  1. #CatLover
  2. #of
  3. #DogLovers
  4. #cute
  5. #cats
  6. #dogstagram
  7. #puppy
  8. #catstagram
  9. #dogs
  10. #animal
  11. #animals
  12. #DogLife
  13. #cachorro
  14. #instagram
  15. #DogOfTheDay
  16. #love
  17. #pets
  18. #petstagram
  19. #PetLovers
  20. #DogsOfInstagram
  21. #dog
  22. #doglover
  23. #instagood
  24. #instapet
  25. #PetsOfInstagram
  26. #CatsOfInstagram
  27. #pet
  28. #cat
  29. #instadog

Best Instagram Hashtags for Travel Lovers

Travel influencers (or those who simply enjoy travel) will find a variety of popular Instagram hashtags to use to help them get their work seen. Have you been bitten by the travel bug? A quick scan through these hashtags will only exacerbate the situation.

  1. #TravelPhotography
  2. #PicOfTheDay
  3. #NaturePhotography
  4. #TravelBlogger
  5. #beautiful
  6. #landscape
  7. #adventure
  8. #explore
  9. #instatravel
  10. #photo
  11. #trip
  12. #summer
  13. #travelgram
  14. #photography
  15. #art
  16. #travel
  17. #wanderlust
  18. #nature
  19. #instagood
  20. #PhotoOfTheDay

Best Instagram Hashtags for the Fashion Industry

Fashion influencers, be on the lookout! Take advantage of the most popular Instagram hashtags to participate in conversations that will get you recognised on the social networking site.

  1. #bhfyp
  2. #smile
  3. #OutfitOfTheDay
  4. #FashionPhotography
  5. #FollowBack
  6. #ootd
  7. #FashionBlogger
  8. #WhatIWore
  9. #follow
  10. #fashionista
  11. #PhotoOfTheDay
  12. #StyleInspo
  13. #instastyle
  14. #love
  15. #CurrentlyWearing
  16. #FashionBlog
  17. #ShoppingAddict
  18. #LookGoodFeelGood
  19. #FashionAddict
  20. #FashionStyle
  21. #BeautyDoesntHaveToBePain
  22. #style
  23. #fashion
  24. #FollowForFollowBack
  25. #fashionable
  26. #l
  27. #PicOfTheDay
  28. #fashiongram

Best Instagram Hashtags for Fitness Influencers

Do you consider yourself a fitness influencer? To reach the proper people, use the most popular fitness-related hashtags on social media.

  1. #exercise
  2. #bodybuilding
  3. #life
  4. #gymlife
  5. #motivation
  6. #healthy
  7. #lifestyle
  8. #health
  9. #gym
  10. #sport
  11. #training
  12. #workout
  13. #HealthyLifestyle
  14. #muscle
  15. #fit
  16. #CrossFit
  17. #fitness
  18. #FitFam
  19. #goals
  20. #PersonalTrainer
  21. #FitnessMotivation

Best Instagram Hashtags for Running a Contest or Giveaway

  1. #giveaway
  2. #sweepstakes
  3. #WinItWednesday
  4. #freebie
  5. #ContestAlert
  6. #ContestEntry
  7. #instacontest
  8. #instagiveaway
  9. #WinIt
  10. #contest
  11. #GiveawayAlert
  12. #giveaway

Best Instagram Hashtags for Your Reels

In order to build Reels on Instagram (which you should), keep track of the most popular Instagram hashtags for Reels, which are listed below.

  1. #ReelsInstagram
  2. #VideoOfTheDay
  3. #ReelsIndia
  4. #ReelSteady
  5. #disney
  6. #ForYouPage
  7. #InstagramReels
  8. #bhfyp
  9. #instareels
  10. #reelsinsta
  11. #fyp
  12. #ReelsOfInstagram
  13. #TikTokIndia
  14. #HolaReels
  15. #reels
  16. #ReelsBrasil
  17. #k
  18. #ReelsVideo
  19. #instareel
  20. #music

Best Instagram Hashtags for Foodies

These Instagram hashtags will be of particular interest to food influencers and food enthusiasts.

  1. #instafood
  2. #FoodBlogger
  3. #lunch
  4. #PicOfTheDay
  5. #instadaily
  6. #FoodPhotography
  7. #PhotoOfTheDay
  8. #food
  9. #healthy
  10. #foodie
  11. #FoodLover
  12. #bhfyp
  13. #instagood
  14. #tasty
  15. #delicious
  16. #foodstagram
  17. #homemade
  18. #cooking
  19. #FoodPorn
  20. #love
  21. #foodgasm
  22. #foodies
  23. #HealthyFood
  24. #dinner
  25. #yummy
  26. #restaurant

How to Find the Best Instagram Hashtags

If you utilise various hashtags on separate posts rather than utilising the same block of hashtags on every post, Instagram will reward you with higher engagement. You’ll need to compile a collection of hashtags or hashtag groups with modest changes and then select the most appropriate combination of hashtags for each post from your collection.

You can use the following steps to locate the appropriate hashtags to include in your Instagram content:

  1. Make use of the Instagram search option.
  2. Simply enter a keyword that is related to your post and select the Tags tab from the drop-down menu.
  3. Instagram will then provide you with a list of hashtags to choose from.

Consider tags that are relevant to your posts and have a respectable amount of usage (about 50K) but are not so popular that your posts will get lost in the crowd. Make use of the hashtags that are commonly used by others in your specialty or sector.

Take a look at what your competitors are putting out there. Ensure that the hashtags they use are not part of a specific campaign that they are doing by inspecting their posts. Then take the non-branded ones and put them to good use.

Once you’ve compiled a comprehensive list of hashtags to pick from, here’s a quick and simple trick you can do to ensure that they’re always ready to use. To begin, separate them into groups of 8–15 hashtags that are connected to one another.

Once you’ve arranged them, you can use the text replacement tool on your smartphone to create shortcuts for each of the categories you’ve created. When in doubt, just use something like “ht1,” “ht2,” or anything similar. You may, however, choose to take any shortcut you like.

It is then simply a matter of adding the hashtags to the text that will be displayed when you write out the shortcut.

Categories of Instagram Hashtags

instagram hashtags

 

The majority of Instagram hashtags are wide and general in nature. As a result, they are valuable for every Instagram user who posts content that is connected to the hashtag. Sometimes, however, you’ll want to use hashtags that are a little more specific. In addition, hashtags that are more targeted tend to have less competition.

1. Brand Hashtags

An increasing number of firms are creating hashtags that are connected to their brand or product line. Coca-Cola, the world’s largest beverage corporation, is a great example of this. They encourage people to use the hashtag #ShareACoke to post images of themselves holding a bottle of Coca-Cola with their friends.

This is also an excellent method of obtaining user-generated content, which you can then utilize in your marketing efforts (with permission). A brief advice on using branded hashtags: instead of focusing on your brand name, focus on your slogan or a hashtag that is relevant to your value proposition. More individuals are inclined to use the #ShareACoke hashtag than they are to utilize the #CocaCola hashtag, according to research.

2. Category Hashtags

Although category hashtags can be broad, you’ll want to keep them as closely tied as possible to the subject of your post. In other words, if you’re posting a picture of yourself running a road race like the Chicago Marathon, you should avoid using the hashtag #TrailRunning and instead use categories like #running and #marathon.

These hashtags are often not associated with any particular brand and are less concentrated. We recommend that you use category hashtags that are as specific as possible in your postings.

3. Event Hashtags

As you can undoubtedly assume, event hashtags are associated with a certain event or occasion. You might, for example, hashtag #ChicagoMarathon, or even #ChicagoMarathon2021, if you were talking about the Chicago Marathon again.

Not only that, but event hashtags aren’t restricted to regular events either. They can be used to tag your work for a variety of purposes, including television series (#QueerEye), significant sporting events (#Olympics), conferences (#MozCon), and others.

4. Campaign Hashtags

In order to organize the material they create around a certain campaign, many brands employ campaign hashtags to do so. These are normally utilized on a short-term basis and will only last for the duration of the campaign. For product debuts, you’ll see a number of hashtags associated with the promotion.

Best Trending Hashtags

While the exact list of the most popular Instagram hashtags changes on a regular basis, there are some clear tendencies in terms of popularity. In terms of Instagram performance, there are a few specific areas that always perform well.

The number of popular postings that include fashion, beauty, and food is shown in the table above. Although it is not currently ranked among the top 25 at the time of writing, the hashtag #travel frequently performs exceptionally well. Because of the popularity of the #nature hashtag, it is clear that people continue to enjoy viewing beautiful scenes of nature and the environment. This makes perfect sense.

Instagram is primarily a visual platform. Those who use social media will want to post visually appealing content, which you are far more likely to be able to do with a photograph of the latest fashion or a mouthwatering dish than you will be able to do with an image of yet another phone or computer.

Some hashtags are only available during specific seasons. Despite the fact that #summer is currently the most popular hashtag, it will quickly fall out of popularity when it comes time to upload snowboarding and skiing photos the following season.

Every February, the hashtag #valentinesday rises to the top of the rankings, followed by #christmas in December. Every year, as we near the end of the calendar year, the hashtag #sale becomes increasingly popular.

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