While Instagram models may be controversial, there is no denying that they have a significant amount of influence. Because many of them have a large following of millions of people, brands turn to them for assistance in promoting their products and services.
One of the reasons they have accumulated such large followings of Instagram models their ability to attract and engage Instagram users through the usage of visually appealing photographs. If you look through their feeds, you’ll see a plethora of photographs and videos that may pique your interest and entertain you.
The fact that Instagram models air a brand as well as a content generator makes them worthwhile to follow. So, have a look at these top Instagram models who you might want to follow in the new year in 2021.
20 Best Instagram Models In 2021
Cara DeLevigne – @caradelevingne
Followers: 40.9 million
Cara DeLevigne is an actress and fashion model from England. She started modelling at the age of ten in an editorial shoot for Vogue Italia in 2002. She signed with Storm Model Management seven years later. She spent two years in the profession before landing her first runway show. She is listed in top Instagram models in 2021.
Christopher Bailey of Burberry discovered her in 2011 and put her in the brand’s next Spring/Summer campaign. She then walked the runway for Burberry Prorsum’s 2012 spring/summer collection during London Fashion Week in September 2011. Throughout the years of 2013 to 2015, her career flourished.
In both 2012 and 2014, she was named “Model of the Year” at the British Fashion Awards. Cara, on the other hand, moved her attention from modelling to acting in 2015. She has also lately debuted as a young adult fiction novelist.
Kendall Jenner – @kendalljenner
Followers: 85.3 million
Kendall Jenner is a model and a member of the Kardashian family, which is well-known all over the world. She began modelling at the age of 14 when she signed with Wilhelmina Models and participated in her first fashion shoot with them. Forever 21 was one of her first modelling campaigns, which she appeared in.
In no time at all, she had established herself as a fashion model for prominent international designers, as well as appearing in magazine spreads. She has walked the runways for major designers such as Marc Jacobs, Givenchy, Dolce & Gabbana, and Chanel, among others. Kendall has won the Teen Choice Awards for Favorite Model on two separate occasions, in 2015 and 2016.
Kendall was born into the Kardashian family, so it was only natural for her to be prominent on social media. She is regarded as a prominent influencer, and she may command up to $400, 000 for each post, according to some estimates. She has contributed her brand to a variety of products, including nail paint, jewellery, shoes, purses, makeup, and clothes, among other things.
One step backward on Instagram was donating her name to the controversial Frye Festival, which she later apologized for. She is listed in top Instagram models in 2021.
Gigi Hadid – @gigihadid
Followers: 37.1 million
Gigi Hadid is a fashion model from the United States. She is the younger sister of Bella Hadid, another model on this list. Yolanda Hadid, their mother, was also a model. At the age of two, Gigi had her first modelling job, modelling Baby Guess apparel.
Throughout her adolescence, she continued to model for Guess. She joined IMG Models in 2013 and debuted at New York Fashion Week the following year. Since then, she has continued to model. She was featured in the Pirelli Calendar for 2015. Vogue, Schön, Numéro, Allure, W Magazine, and Teen Vogue have all featured her on their covers.
She was featured on the covers of four different editions of Vogue in March 2017: the US, UK, China, and Arabia. She is listed in top Instagram models in 2021.
Bella Hadid – @bellahadid
Followers: 16.1 million
Bella Hadid, like her older sister Gigi, has made a name for herself as a fashion model. She started modelling at the age of 16 in a Flynn Skye commercial in 2012. She signed with IMG Models in 2014. That year, she debuted at New York Fashion Week.
Since then, she’s been seen on the runways of many of the world’s most prestigious fashion weeks. Bella has posed for a number of well-known fashion houses. Alexander Wang, Sies Marjan, Carolina Herrera, Brandon Maxwell, Michael Kors, Anna Sue, Ralph Lauren, Prabal Gurung, Zadig et Voltaire, Oscar de la Renta, Versace, and a slew of more designers are among them. She is listed in top Instagram models in 2021.
Elle, Allure, Glamour, Seventeen, Unconditional Magazine, Grey Magazine, Jalouse Magazine, V Magazine, Editorial, Wonderlands, S Moda, Evening Standard, Teen Vogue, and Twin Magazine have all featured Bella on their covers.
Emily Ratajkowski – @emrata
Followers: 15.9 million
Emily Ratajkowski is a 26-year-old actress and model from the United States. She became well-known after appearing in music videos such as Robin Thicke’s “Blurred Lines” and Maroon 5’s “Love Somebody.” She was featured in the swimsuit issues of Sports Illustrated in 2014 and 2015. She was named the fourth sexiest lady in the world by FHM magazine.
She was the cover model for Cosmopolitan magazine in 2014. She has since been on the covers of other prestigious publications, including various international editions of Vogue. She debuted in the fashion industry as a model for Marc Jacobs during New York Fashion Week in 2015.
Emily, like Kendall Jenner, Bella Hadid, and a slew of other models and actresses, made a blunder this year when she promoted the Fyre Festival on her Instagram account.
Chrissy Teigen – @chrissyteigen
Followers: 15.3 million
Chrissy Teigen, 32, is an American model who began her career in 2004 as an IGN Babe. She has done a lot of modelling since then. She’s modelled for Gillette Venus, Olay, Nike, Skullcandy headphones, Gap Factory, XOXO, UGG Australia, Rock and Republic, Billabong, Beach Bunny Swimwear, and Nine West Fashion Targets Breast Cancer, among others.
She first appeared in the annual Sports Illustrated Swimsuit Issue in 2010, and she remained on the cover every year until 2014. She’s also been in Italian Vogue, Esquire, Glamour, Galore, and Cosmopolitan editorials. She is listed in top Instagram models in 2021.
Gisele Bundchen – @gisele
Followers: 13.6 million
Gisele Bundchen is a Brazilian model who is 37 years old. She got her start as a model in Alexander McQueen’s “rain” ready-to-wear London show in spring 1998. She was dubbed “The Body” by McQueen. This led to immediate success, with a slew of bookings for major fashion campaigns.
Missoni, Chloé, Dolce & Gabbana, Valentino, Gianfranco Ferré, Ralph Lauren, Versace, and a slew of other brands were among them. She’s also grown her reputation to the point where she’s now one of the world’s highest-paid models.
In 2012, she was ranked first on Forbes’ list of the highest-paid models. She was named the model who made the highest money each year in the 2015 Guinness World Records book. She has a long list of endorsements for a variety of products.
Miranda Kerr – @mirandakerr
Followers: 11.6 million
Miranda Kerr, 34, is an Australian model who rose to popularity as the first Australian Victoria’s Secret model in 2007. She started modelling at the age of 13 and won the Dolly magazine/Impulse model competition in 1997. She began working for Chic Management’s Sydney division, which provided her with significant commercial exposure, notably in the area of beachwear.
She came to New York to continue her modelling career as a result. She made numerous runway appearances, which led to her contract with Victoria’s Secrets. In 2006, 2007, 2008, and 2009, she participated in their televised runway displays. She is listed in top Instagram models in 2021.
Her modelling career has continued since then, with her fronting a slew of high-profile campaigns and regular appearances on the covers of glossy magazines. She was placed No. 10 on Forbes’ list of the highest-paid models in 2016.
Candice Swanepoel – @angelcandices
Followers: 11.6 million
Candice Swanepoel is a South African model who was ranked 8th on Forbes’ list of the highest-paid models in 2016. Her modelling career began when she was 15 years old and was discovered by a model scout in a Durban flea market.
She has walked the runway for a variety of major labels. She’s also been in a number of commercials. She was chosen as a Victoria’s Secret Agent in 2010 and has modelled many of the company’s more expensive goods, including a $10 million “Royal Fantasy Bra.”
In 2014, she was ranked number one on Maxim’s “Hot 100 List.” She is listed in top Instagram models in 2021.
Adriana Lima – @adrianalima
Followers: 11.5 million
Adriana Lima is another Victoria’s Secret model who is most recognized for her work as a Victoria’s Secret Agent. She is the company’s longest-serving model. Adriana is a Brazilian model and actress who is 36 years old.
Since 2003, she has been a spokesperson for Maybelline. She’s also famous for her Super Bowl and Kia Motors commercials. Since 2014, she has been the second-highest paid model. She is presently a brand ambassador for Sportmax’s ready-to-wear line, Calzedonia’s beachwear line, and Desigual’s apparel lines.
Hailey Baldwin – @haileybaldwin
Followers: 10.9 million
Hailey Baldwin, a 21-year-old American model from Tucson, Arizona, is a member of the famed Baldwin acting family. She started modelling for Ford Models in 2014 and appeared in a number of glossy magazines before walking the Topshop runway.
She has continued to model a variety of looks, including editorial assignments and runway shows in New York, London, and Milan. IMG Models, a well-known New York agency, signed her in 2016. She was named the most beautiful woman in the world in Maxim Magazine’s May 2017 issue.
Barbara Palvin – @realbarbarapalvin
Followers: 7.3 million
Barbara Palvin is a Hungarian model who is 24 years old. At the age of 13, she was noticed while shooting her first editorial for Spur Magazine. She relocated to Asia after that, although she continued to receive reservations.
She has appeared in campaigns for Armani Exchange, H&M, Victoria’s Secret, Pull & Bear, and L’Oréal Paris, among others. She’s also been in a number of well-known publications, including various international editions of Elle. During the 2010 Milan Fashion Week, she made her runway debut for Prada. She is listed in top Instagram models in 2021.
She was a member of Sports Illustrated’s Swimsuit Rookie Class in 2016.
Karlie Kloss – @karliekloss
Followers: 7.0 million
Karlie Kloss began modelling at the age of 14 in 2006. Since then, she has walked countless runways at all of the big fashion shows. She has also walked for a number of well-known designers and businesses, as well as being the face of a variety of advertising.
Between 2011 to 2014, she worked as a Victoria’s Secret Agent. Karlie is regarded as one of the top 30 models of the 2000s by Vogue Paris. She is listed in top Instagram models in 2021.
Ashley Graham – @theashleygraham
Followers: 5.8 million
Ashley Graham, a plus-sized 30-year-old, has graced the covers of all of the major fashion magazines, including Vogue, Harper’s Bazaar, Glamour, and Elle. Curve ID SS, Marina Rinaldi, Lane Bryant, Addition Elle, Bloomingdale’s, Elomi lingerie, Evans, Hanes, Liz Claiborne Macy’s, Nordstrom, Simply Be, and Target have all been among her clientele throughout the years.
She frequently appears in plus-size fashion models as a model for swimwear and other clothing goods. In 2016, she became the first plus-size model to grace the cover of Sports Illustrated’s Swimsuit Issue. She is listed in top Instagram models in 2021.
Josephine Skriver – @josephineskriver
Followers: 4.6 million
Josephine Skriver-Karlsen is a fashion model from Denmark. She started modelling in 2011 and has already walked in over 300 fashion shows.
She has modelled for some of the most well-known companies and been on the covers of the most prestigious fashion magazines. Since 2013, she has appeared in Victoria’s Secret advertising and catalogues, as well as participating in their Fashion Shows. She has been designated as one of their Angels.
Liu Wen – @liuwenlw
Followers: 3.5 million
The first Chinese model to walk the Victoria’s Secret Fashion Show was Liu Wen. She is also the first Asian to make Forbes’ list of the highest-paid models. In 2012, the New York Times dubbed her “China’s first bona fide supermodel.” She is listed in top Instagram models in 2021.
Liu Wen was one of seven supermodels featured in Vogue’s 125th Anniversary March 2017 issue, making her the first Chinese model to appear on the front cover of American Vogue.
Lucky Blue Smith – @luckybsmith
Followers: 3.3 million
19-year-old, Our first male model on this list, Lucky Blue Smith, comes from a prominent modelling dynasty. His three sisters, as well as his mother, model. When Lucky Blue was ten years old, he and his four siblings were discovered.
At the age of twelve, he began modelling. When he coloured his hair platinum blond, which is now his signature look, his career took off. He may just be a teenager, but he’s already graced the pages of Vogue, GQ, V, and Harper’s Bazaar in both French and Spanish.
He has walked the runways for Tom Ford, Calvin Klein, Moncler, Tommy Hilfiger, Philipp Plein, Mavi, Penshoppe, H&M, Gap, and L’Oreal, as well as appearing in advertising campaigns for Tom Ford, Calvin Klein, Moncler, Tommy Hilfiger, Philipp Plein, Mavi, Penshoppe, H&M, Gap, and L’Oreal.
Sierra Skye Egan – @sierraaaskyee
Followers: 3.2 million
Sierra Egan (aka Sierra Skye) is a 22-year-old model who has worked with Boutine Los Angeles and Plumeria Lingerie. She is half-Italian and half-Native American. She is listed in top Instagram models in 2021.
Sierra is very much an Instagram model, who uses the network to help grow her modelling career, unlike many of the models on our list who first became famous as a model rather than an Instagrammer.
Francisco Lachowski – @chico_lachowski
Followers: 1.8 million
Francisco Lachowski was born and raised in Brazil, although he eventually relocated to the United Kingdom. In 2008, he was crowned Ford Men’s Supermodel of the World in So Paulo, and he was signed to a contract with Ford Models that year.
Following that, he has walked in a number of fashion shows, including those for Dior Homme, Versace, Dolce & Gabbana, DSquared, Gucci, Roberto Cavalli, Thierry Mugler, and Armani, among others. In addition, he has appeared in a number of fashion magazine photoshoots.
Jon Kortajarena – @ kortajarenajon
Followers: 1.5 million
Jon Kortajarena Redruello is a Spanish model and actor who was born in Barcelona. Jon debuted as the face of Just Cavalli for Roberto Cavalli’s spring campaign when he was just 18 years old. After that, it was the beginning of an extensive international fashion career that included appearances at many of the world’s most important fashion weeks.
In 2008, he became the first male model to have a large feature in L’Officiel Hommes magazine, which featured him on the cover and 200 pages of the magazine’s spring/summer edition. Since then, he has appeared in a diverse range of commercial campaigns, and more recently, he has branched out into the production of films, music videos, and television shows.